why cycling won’t last in the states and race results
It’s been one week (I know, there’s a song that starts like that) since the Tour de France ended and the traffic on my site has dropped significantly. It just the way I expect cycling has dropped from the news and the minds of 90% of the people in the US.
Why? Because now that it’s over, most people think that cycling is over (out of ignorance) or, if they don’t, they don’t care enough now that Armstrong isn’t racing.
It’s a depressing thought, but not a surprising one. Soccer hasn’t taken off in the states, either. Probably for similar reasons. Just as Americans know who Armstrong is, they know who Beckham is and that’s about it. If the American isn’t winning everything, they won’t care about the sport (sad, but true). No matter how good the American cyclists are, they will not even come close to bringing in the same size audience as Armstrong. Even if one of them wins the tour, it won’t matter. People will remember Armstrong and that will be enough for them.
It will not be enough for those of us living in the States who love more than Armstrong, who have gotten beyond the hype and into the sport. Sure, we’ll be grateful to Armstrong for being famous and causing OLN to carry cycling. But we are happy (as is much of Europe) that he is gone. Cycling will be the sport we love again (or wish we knew before), the Tour will be like the other two Grand Tours and life will be spent living on the edge of ‘who will win’ this year instead of ‘oh, another for Armstrong.
But Americans, for the most part, aren’t like that. They want their man to win all the time and in cycling, that just doesn’t happen that often. Armstrong is a freak of sorts, in the sport. Not that he himself is a freak, but the fact that he’s won the same race seven times makes him stand out. Most people are happy to win the same race twice, and three times? Wild. Of course, Grand Tours are a little different, but if you look at the Vuelta and the Giro, they have all had a few different winners during the seven years Armstrong has been racing — sure a few of them are repeats, but not just one.
And now that Armstrong is gone, anything can happen. That is what makes this sport so awesome. Armstrong made the tour boring, though he did bring focus to other parts of the sport, but the overall race was no longer an issue. It was just ‘by how much this year’? And, well, what’s the fun in that?
I guess we’re about to find out, that is, if OLN will keep covering the sport. Without Armstrong, over half their audience will be gone. I know Armstrong claims to have created new cycling fans, but I doubt he’s created enough. Most of them, I’m sure, are Armstrong fans. And now that he’s gone, there’s no reason for them to watch. I’ve seen people state the opposite, but I don’t believe it. Each year the audience of the Tour grew on OLN and their coverage of the rest of cycling dropped. We went from full coverage of the grand tours (in one year!) to just an hour for the Vuelta.
What’s the solution? I don’t know. Digital cable that comes with Eurosport? (I would give a lot for that.) Or, my preferred (though extremely expensive) solution: moving to Europe. But what about those of us (me, right now) who can’t afford either of those? We just have to suffer and hope that Armstrong is right. I’d like more than just another year of cycling coverage on OLN (no, I don’t have faith that people will keep watching — maybe next year, but definitely not in ‘07). I’ll just cross my fingers and start saving money.
Now, other things. As in cycling results.
Tour de Neuss – July 27 (Germany)
1 Robert Forster (Ger) Gerolsteiner
2 Erik Zabel (Ger) T-Mobile
3 Jens Voigt (Ger) Team CSC
Profronde Heerlen – July 28 (Netherlands)
1 Mickael Rasmussen (Den) Rabobank
2 Oscar Pereiro Sio (Spa) Phonak
3 Leon van Bon (Bel) Davitamon-Lotto
LuK Challenge – Buhl – July 30 (Germany)
1 Bobby Julich (USA)/Jens Voigt (Ger) Team CSC
2 Markus Fothen (Ger)/Sebastian Lang (Ger) Gerolsteiner
3 Michael Rich (Ger)/Uwe Peschel (Ger) Gerolsteiner
And, finally, a race that’s going on right now: HEW-Cyclassics-Cup (Germany)
There are other things I want to write about, but I’ve got work today. So many tonight, or later this week.
