cycling on tv
This is not the first time I’ve come across people upset by OLN’s coverage. Usually the people I talk to are pissed off because OLN covered too much Lance. That group, of course, includes me. But this time the situation is reversed. I first encountered it on one of cycling communities on livejournal and now (via tdfblog) it seems that a lot of places and people are irritated as well.
What’s the problem? People, Americans mostly, are upset that OLN didn’t show Lance cross the line at the end of Stage 20 this past Sunday.
My reaction, of course, was to say something like “the sprint was exciting and I’m much rather be watching the sprint then watching Lance cross the line.” I then went on to explain that when stage 20 started, we already knew that Lance was going to win and there was no point to showing him cross the line. Plus, the sprint was incredibly exciting and important for the green jersey competition. Also, we should be watching the replays — why should they change the format (successful format) on the last stage? Just like all previous stages, the only time we ever saw Lance cross the line live was when he won the stage.
I have to confess that I understand why people might get upset, but I don’t get why it’s such a big deal. Neither does the author of TDFblog. Which is why I’m writing this post. I was just going to comment, but it ended up way too long.
Being upset about the lack of Lance crossing the line just doesn’t make sense to me. It’s like me getting upset because I didn’t get to see Matt cross the line live every time — even though he was almost always at least 10 minutes behind on many of the stages. Sure, it’d be nice to see it, but there were other things (more important things), such as racing, going on. I can honestly say it didn’t even cross my mind that we didn’t get to see Lance cross the line. I think that’s partly because there are cyclists who I like better than Lance, but also because we already knew he won. And why should OLN waste time covering that? Instead we saw the replay of the sprint and then we saw interviews and the trophy presentations. Which, in my opinion, are more important.
But people, even the CEO of OLN, are upset. AP (via ESPN) reports that the CEO (Gavin Harvey) said “I think it was a missed opportunity,” he said. Sure it was, but for what? For showing the anti-climatic crossing of the line? To cut away from the real racing of the day? I don’t understand what was missed.
But I supposed that most of those 1.37 million viewers watching on Sunday wanted to see Lance and not the actual race.
But, the best thing I took away from that article was what Harvey said about the future of cycling on OLN: “We are the home of professional cycling on television,” he said. “We love the fact that Lance has brought so many eyeballs and attention to the sport of cycling. But it’s not just Lance.” It gives me hope that we will keep watching cycling on OLN. I’m not really prepared to give that up without a fight. It’s nice to know that OLN isn’t fully dependent on Lance for content — just mostly.
But does it really matter? As long as I get my cycling, I’ll grit my teeth through all the (excessive) Lance-coverage.


